R Mission

emerging brands
to take flight

R Services

Access to senior level leadership,

where & when you need it most

At R Circle, we tap into the art of brand + the science of marketing to develop brand DNA and marketing strategies that elicit long term emotional equity. Combined with culture articulation, R partners benefit from increased revenue potential and access to strategic partners on initiatives that matter.



Using our findings from a Brand Audit or consumer insights, we develop a WHY-centric brand architecture and positioning that inspires long term loyalty.


Set a strong foundation for your business with an integrated annual marketing plan with campaign and marketing stack recommendations that drive efficiencies and serve as a North Star for the year.


We observe & articulate the culture that exists and create an immersive experience to connect the team to company values. Culture + belonging + appreciation drives success.


Prefer a short-term workshop or keynote? R leaders know how to inspire. Inquire about training, coaching or keynote opportunities for brand, business and culture.


R Team

Meet Rae

Rae Phillips-Luther is a leading brand strategist that has built and transformed brands and company cultures. She is a visionary leader, big thinker and strategic changemaker. Rae has previously served as Chief Marketing Officer at Jamba Juice and Zoës Kitchen, where she reinvigorated Jamba’s legacy brand and successfully positioned the Zoës brand and subsequently led it through a record setting IPO. Today, Rae serves as Founder & CEO of R Circle. 

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Meet Marta

Marta Danylyk is a strategic brand marketer and communications professional with experience in the retail, luxury, healthcare and hospitality industries – public and private sector. With a unique ability to build brands & inspire advocacy through storytelling and integrated marketing campaigns, Marta was named PR News’ Rising Star - 30 & Under. Today, Marta serves as VP of Client Success & Strategy at
R Circle.

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R Approach


your brand and business


growth, productivity, possibility 


teams to become their best 


immediate impact, enhanced results


all stakeholders 


R Advantages

Executive Expertise

Industry veterans with decades of executive experience with strategy, leadership and implementation


Spectrum of experience, including small and public company experience


Visionaries with ability to inspire and influence all levels of an organization


Mentor employees for optimal performance

Collaborative Power

Ideas vetted by R Circle collectively


Insights from variety of thought leaders


“Your” Terms: retained or project basis


Part-time support, full-scope results


R Partners


Jonathan King 

BT Furnishing

R Circle has brought so much value to our company with her knowledge, support and mentoring.  We are forever changed and just completed our most successful year in our 25 year history!

Rick Wells

Rick’s Chophouse

R Circle brings a depth of knowledge to the table when building and expanding brands. Rae's business savvy sets her apart because she understands the bottom line and how to expand profitability. 

Jack Gibbons 

FB Society

Rae’s presence as a fractional leader on our executive team has elevated our game 10 fold.


Contact Us


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R Adventures

© 2020 R Circle LLC